Answers for week 6's homework

Prractice 3:Response may vary: Possible answers. (pg. 85-87)

1.a. First of all b. Second c. Then d. Finally
2. Morover, b. In addition c. and d. also
3. a. For example, b. such as c.such as

B. 1. For example
2.However
3. Therefore, (or) Thus
4. For instance
5. and, (or) so
6.Then
7. As a result
8. To sum up


Skills Sharpener Exercise 1
Cross out sentence 10.

Skills Sharpener Exercise 2 (pg 91)

A good ad has three characteristics.

A. A good as is simple.
1. It lets pictures, not words, tell the story.
2. All ads need some word, but a good ad has a powerful headline and only a small amount of text.

B. A good ad is directed to a particular group of consumers.
1. Ads for face cream are for older women.
2.Ads for motorcycles are for unmarried men.

C. A good ad appeals to emotions.
1. Women in the thirty-to-fifty age group want to look and feel younger.
2. Teenagers want to feel popular.


In conclusion, good ads are simple, are directed at a specific group, and make an emotional connection.